BicitravesíasBogotá, discover routes and to enjoy its landscapes and nature
BiciTravesías Bogota is an initiative led by the Bogotá City Hall, which is committed to biking tourism as a different form of recreation, to discover new routes in the region and to enjoy its landscapes and nature.
On www.bicitravesiasbogota.gov.co users can find more than 40 different routes to go on bicycle tours, from Bogotá to nearby municipalities and vice versa. It is an interactive guide with technical and touristic information about routes and trails to travel, hotels, restaurants, sports associations and tourist bicycle service providers.
The promotion strategy of the website is aimed at national and international tourists, bike lovers, to position Bogotá as one of the best destinations to enjoy cycling tours. So far, several of the roads have been successfully validated, such as the "Ruta Caminos reales del páramo El Verjón", "Ruta Campesina Ciudad Bolívar"; "Circuit for the Sisga reservoir" and "Circuito Cuchillas de Bocagrande (Sumapaz)", among others, which highlight sites of interest, technical specifications and altimetry among several aspects.
The routes are available to download and be viewed on any GPS device. Since the beginning, citizens from all over the world have used the web to get to know the offers. Tourists from Spain and the United Kingdom are the digital platform's most frequent visitors. Important figures indicate that out of the 34 thousand users that explored the web, in just December and January, 40% was Spanish citizens and, between December to date, 74,678 visits have been received.